photography by lucas purvis

Rockin’ it in Austin takes a little courage and a lot of creativity with some attitude on top. Luke Burch, Lana Janovska and Jalynn Russell have put together just the right combination to stand out in the crowd of Austin’s nightlife scene. Here in the Capitol City, this season, the fashionistas are sporting vibrant colors with lots of textures and patterns, while the stallions are showing up in stylishly daring duds.  

Luke Burch knows all about being in the know when it comes to Austin. Sporting a Kenneth Cole outfit, Burch is a bartender who takes his job seriously and likes being at the center of the action. He insists trendsetting is all about expressing who you are. The key is being free enough to step out of the box to create a new trend with your name on it.

Lana Janovska is a fashion industry expert who loves taking style to the edge. She says textures, materials and patterns like this Kenneth Cole ensemble she is wearing can be mixed and matched inexpensively to add a WOW factor to any wardrobe. Janovska encourages you to throw out the fashion rulebook because here in Austin, we are all stars who will always shine no matter what we do.

Jalynn Russell brings a sense of excitement wherever she goes. She is an executive assistant who likes to make a statement without saying a word, and her no-nonsense style fits perfectly here in Austin. Why wait until after work to let your hair down? Russell says vibrant patterns and bright colors will liven up your swag both on and off the clock. Go for it!