PROFESSIONAL REPRESENTATION: You consider choices for real estate representation and resources, but ultimately you make your selection according to the knowledge, character and ability of a professional realtor; extensive knowledge of the current market; unlimited networking opportunities; proven negotiation skills; and access to comprehensive resources and technology. Choose a realtor who has chosen real estate as his or her ideal profession ... Selling homes is what a realtor does best!
STRATEGIC PRICING: The single most important factor impacting the sale of your home is more than your asking price. It’s your pricing strategy. If the objective is to protect the value of your home in ever-changing market conditions and throughout the course of your transaction, a realtor understands the best way to achieve the highest closing price for you. Taking into consideration all of the relevant information – the current market, competing properties, interest rates and your motivation – realtors guide you in determining the best pricing strategy. By outlining the benefits of competitive pricing versus speculative pricing, for example, realtors can help you understand risks and make informed decisions.
MARKETING INNOVATION: When it comes to marketing your home, expect outside-of-the-industry standards. More than traditional print advertising and a yard sign, your personalized marketing plan takes into account how technology has vastly changed real estate. With business in the information age comes an expanding means for attracting buyers and unlimited networking opportunities. Moreover, choose a national real estate company with local presence to have a wealth of connections to sales associates working as a team to achieve professional success.
COMPLETE TRANSACTION MANAGEMENT: One of the many benefits of information technology is to maintain accessibility and accountability throughout the transaction. You should always have a direct line of communication with your realtor and access to up-to-the-minute details of the negotiation. Expect your realtor to bring all the pieces together – potential buyers, lenders with a wide array of financing options, the title company and escrow procedures – while protecting the value of your home.
A SUCCESSFUL SALE: Once your home sells, look forward to continued support. A realtor’s goal should be to remain your trusted source for real estate information – someone who you know looks after your very best interests.
For questions about your real estate needs, contact Crystal Medina, a realtor with On the Market at Keller Williams Coastal Bend (361-774-6788).
