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Michael Mancha WOOT.com Written by: Michael Mancha
Issue: March 2009 | NSIDE Business
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ONE DAY ONE DEAL

Where can you find TaylorMade Golf Bags, a Breville CaféRoma Esspresso Maker, Peavey Acoustic Guitars and a 2005bottle of Trinitas Old Vine Zinfandel for sale? Ebay? Overstock.com? Probably, but what about a Web site where these itemsare not only discounted, but are on limited supply and onlyavailable on a 24–hour window – that is the novelty and addictivenessof woot.com.

Based out of the Dallas suburb of Carrolton, woot.com is “an online store and communitythat focuses on selling cool stuff cheap.” Most of what you can find for saleon woot.com ranges from big electronics like flat screen televisions, digital camerasand GPS systems to small gadgets and geeky tech stuff. But they are also known forthrowing in the occasional sports and home items and, not to mention, completelyrandom and useless things.

So what is so special about a Web site like woot? It makesonline shopping fun. It’s oddly entertaining and innocentlyfeeds that guilty pleasure of buying completelyon impulse. Woot keeps strict to its novelty. Itnever reveals its next item until 11:59 p.m. everyday, and when items change – whether it is soldout or not – it’s gone. Once you see somethingeven remotely interesting on woot, you will findyourself compulsively checking each day for whatyou might find. In a nutshell, woot has some goodbuys mixed in with a few items you’ll pass on, but it’sthe fun about woot that is so appealing. In the time ittakes to check your e–mail or bank account, you can clickon over to woot.com and see what is up for grabs.

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