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Special to NSIDE Business And Health Care Expands In San Antonio Written by: Special to NSIDE
Issue: July 2010 | NSIDE Business
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Time Warner Cable Media Sales and NSIDE Publications partner to bring compelling content to business and health care professionals Business And Health Care Expands In San Antonio

Time Warner Cable Media Sales and NSIDE Publications have partnered to better serve the San Antonio business and medical community's marketing and advertising needs by airing NSIDE TV on On Demand Channel 1303.

NSIDE TV, which can be viewed online at www.nsidetv.com, features an array of five-minute segments about health and medical issues along with compelling insights across local business, politics, lifestyle and entertainment. The segments are hosted by prominent actress, celebrity spokesperson and local businesswoman Ara Celi.

Time Warner Cable Media Sales will produce and air 30-second TV commercials each month on targeted Time Warner stations to reach specific demographics interested in health related issues and related topics. The commercials will direct viewers to On Demand Channel 1303 with details about each show's special guests and segment topic

"I'm excited to partner with Time Warner Cable. Advertisers who are featured in NSIDE TV will now be promoted online, on TV and in print," says Eliot Garza, NSIDE Publications publisher. "On Demand is the most efficient way to reach the demographic that doctors and business professionals want to reach. It's a true integrative marketing and advertising package. And NSIDE TV is just another venue to recognize good deeds from people in our community, whether they are physicians or entrepreneurs, who are doing outstanding things for San Antonio."

In addition, NSIDE's monthly business mixers will now be called NSIDE Time Warner Cable mixers that generally attract more than 400 members from the business and medical arenas. In 2009, NSIDE distributed more than $100,000 to area non-profit organizations from donations collected at each mixer.

Garza says that partnering with Time Warner Cable also helps establish NSIDE as a reputable publishing company. "It's credibility by affiliation," he says. "To establish a business in this market is one thing, but to maintain it is another, so partnering with Time Warner helps NSIDE Publications with growth and credibility."

San Antonio's Time Warner Cable Media Sales focuses on developing targeted media campaigns across a wide range of media outlets to help local and regional business meet their sales and marketing objectives. "By adding NSIDE TV to our On Demand channel line-up and aligning it with our portfolio of 50 plus cable networks, Roadrunner.com and Promotions on Demand viewers and the medical community now have a new outlet for receiving and sending valuable information and messages," says Judy Rettinger, GM Time Warner Cable Media Sales San Antonio.

In March, NSIDE Publications will launch NSIDE Austin that will highlight the accomplishments of the business and medical communities as does its sister publications, NSIDE San Antonio and NSIDE Coastal Bend. "NSIDE Publications is fed and fueled by optimism," Garza says. "That's the secret to our success."

About NSIDE Publications

NSIDE Publications promotes the finest business and medical leaders in the San Antonio and Coastal Bend areas. The NSIDE vision is to capture the essence of each business and medical leader through editorial content that is crafted by an elite team of writers. NSIDE Publications believes in advocating the positive nature of each community it serves. For more information on NSIDE Publications, please visit www.getnside.com.

About Time Warner Cable

Time Warner Cable's Texas Region provides video, Internet and telephone services to more than 1.7 million residential and business customers in more than 200 communities in the state of Texas. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes.  Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com

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