Berto Guerra: Faith & Family
By Rudy Arispe
As a kid growing up in Roma, Texas, Heriberto “Berto” Guerra developed his entrepreneurial spirit by shining shoes that would carry him to great heights of business success later in life.
“God played a huge part in my family’s life and my life,” the chairman and CEO of Avanzar Interior Technologies said. “My dad was a barber, and we lived behind the barbershop in a 12-by-14-foot room. But we didn’t even know we were poor. My dad cut hair and I shined shoes. I always had money in my pocket. I believe God has allowed me and my family to manage these businesses for him, these two plants that we have in San Antonio.”
Avanzar Interior Technologies has a third plant in Baja California, Mexico and is currently building a fourth plant in Guanajuato, Mexico that will manufacture, produce and assemble interior systems for the Toyota Tacoma, just as the other automobile plants do. “We will be building more Tacomas down in that area,” he said.
At 6-years-old, Guerra and his family moved to Corpus Christi, where they managed several restaurants before relocating to Austin for 15 years then moving to San Antonio 24 years ago. “I used to admire San Antonio when I lived in Austin because, in San Antonio people of all colors, shapes and sizes pull together when we go into the shoot, and they really do what’s best for San Antonio. This is a community of family; it’s a friendly community, and we are a committed and loyal type of community.”
Guerra and his wife, Tammy, who have been married for 40 years, have two sons and two daughters, as well as 11 grandchildren and a great-grandson.