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UFC Champion Roy Nelson to Promote Ricos Products as Official Brand Ambassador

Roy Nelson Ricos Brand Ambassador

UFC Champion Roy Nelson to Promote Ricos Products as Official Brand Ambassador

Nelson’s association with Ricos all began with a longtime love of Ricos Nachos 

SAN ANTONIO – Roy “Big Country” Nelson, a champion mixed martial artist, has been tapped by Ricos Products as its official brand ambassador, the company announced July 17 during a media meet-and-greet.

“I’ve been a big fan of Ricos nacho chips with their melted cheese sauce for a long time. In fact, I even have a Ricos nacho cheese dispenser at home that my wife and I like to use when we’re watching movies,” Nelson said. “So helping promote Ricos snack foods will be easy for me because I’ll be speaking from my heart and stomach.” 

Tony Liberto, Ricos president & CEO, explained that Ricos chose Nelson to be their brand ambassador because of his avid support of Ricos products prior to this partnership and sharing that enthusiasm on his social media platforms.

“Roy Nelson will make a great brand ambassador for Ricos because of his love for Ricos Nachos and our other snack foods that will come naturally for him to promote,” Liberto said. “He is also a family man and Ricos is all about families enjoying a meal at home with Ricos products, and Roy will help deliver that message to consumers.” 

Ricos, which is a subsidiary of Liberto Specialty Company, makes nacho chips, cheese sauces, popcorn and pickles. They are sold in supermarkets and club stores in 50 states – such as H-E-B, Kroger, Walmart, Costco and Sam’s Club – and in 57 countries, including Mexico, South Korea, and Dubai. For more info, visit www.ricos.com

As a brand ambassador, Nelson will promote Ricos products online and represent the company at special events. He also will be featured along with his son, Jaxson, in a series of videos titled, “How to Nacho” that show the father and son in a variety of ways they enjoy nachos whether it’s making them at home or from a box of Ricos Nachos on the Go, which is one of Nelson’s favorite snack foods.

The Las Vegas native and the resident is a family man at heart. When he’s not training for upcoming fights, he spends his time “doing what families do” with his wife, Jessy, and 6-year-old son. 

Nelson currently competes in the Heavyweight division of Bellator MMA. He is a UFC Champion, IFL Grand Prix Champion and 3-Time IFL Champion. He has a legion of fans with 373,000 followers on Facebook and 236,000 followers on Instagram all @RoyNelsonMMA.

Prior to making his debut as a professional mixed martial artist in 2004, Nelson was a schoolteacher, as well as a mentor and program coordinator for an after-school program because of his love for teaching kids and encouraging them to stay in school.


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